A brand & culture studio
for this moment.

SouthSouthWest is an independent brand and culture studio. We work with pioneering brands on culture-defining projects that speak to the moment. We stand for new frontiers, new perspectives and new voices.

We believe the future demands wild creativity.

Radical, positive change.
In everything we do, in service
of humanity. This is our mission.

Culture. Thinking. Design.
We believe cultural impact is the
ultimate measure and reward for
our creativity.

Beyond the perimeter.
Profound ideas come from
beyond. We celebrate diverse
and unexpected influences.

Daydreaming a
New Reality


A Decade
of Swoosh


Exploring Space, Form and Light


The Power
of Identity

  • Creating a reuse revolution
  • Updating an iconic B-Corp
  • A 50 year rebrand for Money
  • Launching the hometown heroes
  • Celebrating new voices for Nike
  • A facelift for VRs favourite Owl
  • A new way to bank for ANZ
  • A united voice for Blockchain
  • Making global surfing history
  • A clear voice for AHM
  • An identity for the senses
  • House of Hoops kinetic identity
  • Never stop pedalling for MAAP
  • Russell Westbrook 'Why not?'
  • Melbourne marathon make-over

Got an idea you'd like us to explore?

Start a project


A brand and culture studio founded in 2007 in Melbourne, Australia. We work with some of the world’s leading organisations in their most critical moments. From the iPhone 1, through to the blockchain and web3, we have always viewed technology and creativity as powerful forces that go hand in hand.

Through a ‘culture-first’ lens we provide strategic, creative and editorial leadership; tailored to meet the unique needs of innovation and performance brands.


Identity Creation

Brand strategy & naming
Brand identity design
Tone of voice
Motion principles


Campaign creative
Art direction
Content strategy
3D & motion
Brand publishing

Brand Systems

Identity systems
Brand assets & guidelines
Online asset management


Company & product development
Design sprints


Digital experience
Store & brand experience
Brand activations

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